While the mass media continues to question the NBA's integrity,
The fundamental truth is the NBA needs sports gaming more than the sports gaming industry needs his league. One of the worst things that could happen to Stern would be if people stopped betting on his games. It would be a symptom of mortal apathy for the NBA.
When fans are excited about a league, they bet on the games. It's a fact of life for the NFL and March Madness. None of the sports commissioners will admit it publicly, but all of them want their leagues to encourage fans in large numbers to place bets -- because it is a sincere expression of interest to put down money on a game's outcome.
