You know the moment I knew the Seahawks season was a lost one? It was not when the head coach retired before the season even started. It was not even when the top six wide receivers got injured, or even when the starting quarterback and his backup went down. Nope. The moment I knew my team was done was when the commercial for heartburn medication featured replays from the Seahawks getting destroyed by the Giants while they were losing to the Packers. When pharmaceutical companies use your team as a sorry marketing strategy, showing your quarterback getting sacked, your secondary getting burned for long touchdowns, and your linebackers bouncing off the opposing running back, and ask, “do you have heartburn?” that is when you know, the season is lost.